1. Identify your Uniqueness

Observe your brand in your marketing communications, website and social media channels and how you compare to your competitors.

2. Measure the Performance of Your Content
Analyzing your content will help you understand what content is helping your business generate leads, what content you should change, what content you should be promoting and what content you are missing and need to create.

3. Infuse Your Business Model with Your Brand Promise A brand strategy will help you connect your value proposition and unique attributes to how you do business as a persona, organization and the services/products you deliver.

4. Commit to Compete
Nothing speaks to your commitment to address a business marketing initiative like project readiness. Similar to athletes being in top condition to reach peak performance – you must prepare and trust your vision of marketing success to achieve it.

5. Go Strong
Don’t be intimidated by the marketing of larger or more successful competitors and don’t play it safe or not to lose. Be inspired by what they are doing and see your business being considered, selected and preferred for what you do. Challenge your self and your team to market your business to the best of your abilities,and gain competitive advantage.