This might be one of the most overlooked startup marketing techniques out there. It actually can work for digital, subscription( insurance), and physical products. Simply, go door to door and introduce yourself as the founder, creator, sales representative or “insert creative name here” of your company. It’s a technique that more and more companies are surprisingly turning to in order to win customers over.
But People Hate Door To Door Salespeople…It’s no secret that through various mediums, we’ve built a negative stereotype of what it means to be a salesperson. But try putting it to yourself this way, you’re not going around selling, you’re going around introducing yourself and sharing what you do. That’s all. You’ll be surprised by the wide variety of responses you’ll get, and even though it might be a slim percentage at first, the number of people who appreciate what you do and are willing to hand over their hard-earned cash for your products or services.
When you knock on your neighbor’s door, you are approaching them not as a salesperson, but as a neighbor. You can open with this pitch:
“Hi, My name is _______. I’m your neighbor and I just wanted to introduce myself.”
As the conversation gets going, it might become natural for the topic of what each other’s profession is to surface. That’s the perfect time to introduce your brand, but don’t try to sell them. Simply show them what it is you sell during “working hours.”
Now it’s important not to do this for completely self-serving purposes. The idea is as a business owner and hopefully future leader, is that you want to become a community pillar. So this strategy is only for those of you who genuinely like your neighbourhood and want to get to know the people in it. These genuine relationships will repay you tenfold. (source; www.shopify.com)
What we do and how we do it differently…
Our sales experts have an ongoing EVERYDAY sales training, we understand as an organizations that in this busy market place you need to have an extensive knowledge of your product/ service .
We convert potential customers to sustainable clients in the shortest space of time. Our professional teams interact with customers, educating them on our clients’ products/services, as well as generating immediate sales or leads with interested customers. Marketing and advertising budgets have come under increasing pressure. Door-to-door sales is a low cost distribution channel, and is an effective way to gain more return on investment. It secures increased value with minimum spend, allowing access to a customer base which is not always reached by existing marketing strategies. Through Door to Door sales, customers can choose the most suitable deals, especially because they have a chance to ask questions and have the offering clarified by our qualified sales experts.
reference; www.realpromotions.co.za
www.shopify.com